On December 12th, our team joined forces with District Hall and Swell Rewards to host the first ever Shopify Merchant Holiday Bazaar. The event took place in the Seaport District of Boston, which was a great setting for bringing together people that are passionate about innovating online retail. The idea for this event was born while I was talking with a Shopify merchant who was based in Boston. While chatting, I realized what a special opportunity it is to meet the merchants behind a budding online brand. In many cities, we are always talking about buying locally, but one does not usually consider that ecommerce merchants are an important part of the local economy.
Shopify merchants are a diverse bunch and we were fortunate to have the involvement of more than a dozen from the Boston area. Each offered something unique, but I wanted to highlight a few that example the uniqueness of the community.
Angelo Igitego: This is a great brand story exampling the partnership between Anthony, a US-based entrepreneur and Angelo, a Rwandan-based entrepreneur who together developed a really unique line of bow ties. There is an interview on the Style Podcast that fully explains their story which I highly recommend. Their bow ties are really great for formal and casual occasions.
Pavlok: If you are like me and have more than one impulsive habit to break, you will love the Pavlok. Here in Boston, the best change you have for a cure is a very expensive visit to the Mad Russian. For about $200, Pavlok offers a wearable technology that zaps your wrist whenever you are going at a habit you are trying to quit. The technology is a little imperfect, but it works and they have an awesome 6 month money-back guarantee.
Sailormade: Taking trendy friendship bracelets to a whole new level is what Sailormade is all about. It took about 10 seconds for me to fall for the Contender Rope Bracelet, which thus far has worked out to be a very well crafted accessory. When I first saw their products, I immediately thought of summers in Newport, Rhode Island. It was quickly pointed out that the vision for this line of products has close ties to the beaches and shoreline towns of New England.
For three hours, about 100 members of the Boston community sipped wine and mingled among the fifteen merchants that participated in our inaugural bazaar. Proving the success, I know of more than a few people that enjoyed holiday gifts sourced from this event. Hopefully we can plan a little further ahead and have a larger event next year!
P.S. Three cheers for the merchants that helped support this event. they are listed on this page.
HubLogix loves helping retail customers grow their online business – something we do every day. One way to grow online business is by working through distributors that fulfill products on the retailers behalf, commonly known as drop shippers. We also work closely with partners like ChannelAdvisor to make it easier for customers to automate their workflow with distributors around the world. ChannelAdvisor and HubLogix go well together because our connectivity is complimentary, allowing our customers to maximize efficiency so they can focus on marketing and selling products.
Working with ChannelAdvisor and our mutual customer Woodbury Outfitters, we developed a clear before and after analysis that explains how HubLogix and ChannelAdvisor partnered to help Woodbury grow their online business by about 300% and increase product selection by 400%. The results are a perfect example of how we deliver meaningful returns to online retailers every day.
Read more about how we worked with Woodbury Outfitters and ChannelAdvisor, here.
IRCE 2015 is just days away (June 2-5, Chicago), and not only will HubLogix will be exhibiting – be sure to stop by booth 569 to meet the team – we’re particularly looking forward to connecting with the thousands of Merchants, Distributors, and Manufacturers that we are helping automate today.
IRCE also brings together 200+ expert speakers representing all areas of e-commerce. Based on the agenda’s session titles, it looks like the topics of automation, integrations, fulfillment, and growth are going to be prevalent. Being focused on the connections of the eCommerce “back-end” ourselves – between carts, marketplaces, distributors, warehouses, companies and technologies – here’s a few of the sessions on the top of our ‘most anticipated’ list this year:
Graduating to Automated Fulfillment: Along the Growth Path, When—And At What Cost Speakers: Jeff Hedges (President – OPEX Material Handling) & Stacie Sefton (Chief Executive Officer – BHFO) “The rate of e-commerce sales growth is unpredictable, yet fulfillment operations are capital- and labor-intensive fixed costs. At the same time, shoppers’ expectations of fast delivery and easy returns are rising. At what point does it makes sense to move to an automated warehouse or distribution center, especially for small to mid-size retailers that must watch every expenditure? In this session, you’ll learn how growing e-retailers can add automation elements to fulfillment in ways that boost throughput and lower costs without breaking the bank.”
Outsourcing vs. In-House Fulfillment – What it Takes to Win Speakers: Mike Manzione (Chief Operating Officer – Rakuten Super Logistics) & Jon Elliot (Co-Founder/Partner – A3 Merchandise) “Outsourcing order fulfillment is one of the biggest leaps of faith an e-commerce company can take. Placing inventory and shipments in the hands of someone else as opposed to keeping it in-house can be a difficult choice to make, but its impact on a company’s growth can be great.”
The Grass Is Never Greener on the Other Side of a Technology Integration Speaker: Scott Cohn (Vice President, E-Commerce – Chinese Laundry) “Whether the reason is maximizing the life of a legacy system, budget concerns or management changes, businesses often find themselves piecing together disparate retail management platforms. Whatever makes splintering software among two or more platforms seem attractive at first is quickly overshadowed by compatibility issues that result in all sorts of customer facing headaches—like pricing errors, out-of-stocks and hours wasted chasing down data.”
David vs. Goliath: Technology for Leveling the Playing Field for Small to Mid-Sized Retailers Speakers: Nicholas Macco (Founder – Southtree) & Andrew Scarbrough (Co-Founder & Chief Operating Officer – Delegator) “Large retailers can afford the technology that helps them grow exponentially. Smaller retailers struggle with such investments. But that doesn’t mean small retailers have to struggle with second-rate technology. A slew of free and low-cost technology exists that can help smaller retailers thrive—if they know where to look for these tools.”
And a bonus session (because it’s always fun to see a successful client on stage):
Advertising on Amazon Speaker: Corey Frons (Chief Executive Officer – BulbAmerica) “Corey Frons has implemented various e-commerce and marketing technologies that have placed his company on the Inc. 500 list for the past three years, making BulbAmerica one of Americas fastest-growing companies. He has built a reputation for helping organizations and senior executive teams understand the impact of the web and digital marketing technologies for their existing and future business. Corey has helped identify, create and execute transformational e-commerce strategies and organizational changes in multichannel environments.”
What sessions are you most excited about? Let us know on twitter @hublogix
A few weeks ago, we were named one of the top venture capital deals of 2013 in Georgia. The article contains a ranked list of companies who had raised the largest investment rounds or had the largest exits in our state. Our $2.7M Series A in September broke on to the list at number 21.
While it’s an honor to be among such esteemed companies, there is something that we are more excited for than the capital we raised last year.
We’re excited about automating the ecommerce backend and forever relieving e-tailers of their spreadsheet wrangling responsibilities. Doing this requires going beyond the “point-solutions” that only deal with the “problem of the day.” Although it may seem that updating inventory, processing and routing orders and sending shipping confirmation emails are individual problems, they are in actuality, intimately related. We see them as pieces of the overall backend process that must be addressed every time a customer submits an order.
Automating the ecommerce backend requires that these individual point-solutions talk to each other. And that’s what we’re creating at HubLogix.
And it’s not just our investors who are excited about this. Since we completed our investment, we’ve had an outpouring of love from our customers about our platform and because we were #21 on the list, below are our 21 of our most recent reviews. We’ve taken them exactly as they are – no cherry-picking, editing or cropping – and we’d like to think they tell the story better than we could have ourselves, enjoy!
If you asked any one of the team at HubLogix why to use our app, we could probably spend hours talking about our fanstastic features, automation, and flexibility. But we know that in the end, you really want to hear from actual customers – the ecommerce warriors out on the frontlines, retailing up a storm.
That’s why I want to give a shoutout to one of our customers, Greg Laptevsky. He’s president of CoinSupplyPlanet, a leading supplier of affordable coin collecting supplies, and he wrote up this fantastic case study on how HubLogix enabled him to take his business to the next level. He even included real numbers for all you data freaks out there. Thanks Greg!
So when it comes to reasons to use HubLogix, don’t take our word for it. Read on…