HubLogix Starts 2016 with a Strategic Acquisition, Entrepreneurial Leadership

We’re beginning 2016 with some exciting news.

HubLogix has acquired one of our key competitors, OrderPigeon. The acquisition increases our reach into mid-market and sub-enterprise retailers as well as in several important vertical markets. And it positions the company and our customers for growth in the $300 billion ecommerce marketplace.

The deal was backed by two long-time investors: Atlanta-based Mosley Ventures and Boston-based Sigma Prime Ventures. They worked with our OrderPigeon founder and CEO, Christian Hassold and HubLogix founder, Kurt Heinrich, to orchestrate the acquisition.

New leadership team

We’re pleased to announce that Christian Hassold is coming on board as our new CEO. He has over 15 years experience in our industry as an innovator and tech entrepreneur. Kurt Heinrich, who joins Christian in the executive suite, will now lead our product team. OrderPigeon co-founder and CTO, Cagdas Ucar, is now leading engineering for the combined company.

The business will operate under the HubLogix name and will integrate OrderPigeon’s proprietary SAAS order management platform into its architecture.

According to Mosley Ventures partner, Wei-chun Tai, “Christian is a savvy, experienced leader with a vision to build on the solid foundation of the HubLogix product, forge new partnerships and take the business to the next level.”

The combined operation makes good sense because the two companies build on each other’s strengths. HubLogix has solid relationships with dominant ecommerce platforms including Shopify and BigCommerce. OrderPigeon has established partnerships with Channeladvisor and a large base of mid-market customers.

Christian saw the potential a combined operation would bring to our customers in the US, Canada, UK and Australia.

“We are the only ecommerce order automation solution with a global network of distribution and fulfillment partners that are able to support the increasingly complex needs of online retailers. We are excited to grow the business with the combined team,” says Christian

“This business combination provides a great opportunity for our customers, investors and the marketplace. We will now offer best-in-class omni-channel order management and serve a broader range of customers and fulfillment partners. ” Kurt adds.

About our investors

Mosley Ventures
Mosley Ventures is a venture capital fund investing in early stage technology startups in Atlanta and the Southeast. We primarily invest in the following sectors: security software, mobility and wireless, big data and healthcare IT. Sig Mosley is the Managing Partner of Mosley Ventures. Since 1990, Sig has been the most prolific southeast investor in 122 startups with 83 liquidity events. Sig is currently the record holder of the largest southeast venture deal with the $5.7 billion acquisition of Tradex by Ariba. Please visit http://mosleyventures.com.

Sigma Prime Ventures
Sigma Prime Ventures is a venture capital firm that invests in early stage companies in the areas of SaaS, Cloud, Mobile, Disruptive Technologies and Technology-Enabled Services. The partnership focuses on great entrepreneurs and works in conjunction with them to build great companies. The firm’s partners have deep operating and startup experience, collectively having founded 11 companies, provided executive leadership to 17 companies, and had exits worth over $4.2B. Since 1984, the firm’s partners have fostered the growth and exit of numerous technology companies, including Internet Security Systems (IPO), m-Qube (acquired by VeriSign), Storage Networks (IPO), Vignette (IPO), Vlingo (acquired by Nuance), Aprimo (acquired by Teradata), Initiate (acquired by IBM), Octane (acquired by e.Piphany), OpenPages (acquired by IBM), Tradex (acquired by Ariba) and others. Sigma Prime Ventures has offices in Boston and New York City, and invests across the U.S. with a focus on the East Coast. For more information, please visit http://www.sigmaprime.com.